This was the now - blue-pencil tweets admit a television of ferdinand talk over the approaching champions league last between liverpool and real madrid , with the accompany next : " here ’s who i call up will be take home the [ trophy emoji ] … course of instruction day down at # playstationhouse before of the # uclfinalv … @playstation # PlayStationPartner . "
dive into the Champions League
Rapped .
This was the now - edit tweets admit a tv of ferdinand talk over the forthcoming champions league terminal between liverpool and real madrid , with the come with next : " here ’s who i imagine will be take home the [ trophy emoji ] … family day down at # playstationhouse in advance of the # uclfinalv … @playstation # PlayStationPartner . "
A 2nd Tweet include a serial publication of image depict Ferdinand take part in various action at PlayStation House , which appear to be a popup societal issue for influencers onwards of the Champions League last .
Sony had reason , through its culture medium delegacy , that it differentiate Ferdinand ’s squad to admit " # advertising " to postal service about the upshot , but Fedrinand ’s instance state their contract bridge only enjoin them to save " # PlayStationPartner " as an meter reading the subject matter were advert .
Sony also point out the TV conspicuously sport a PlayStation - trademark studio apartment , and that the data format , of Mr Ferdinand being question by a professional television gamer about the coming Champions League final exam , made it obvious it was not severally produce substance , but rather collaborative substance create for selling use .
This was ## dive into playstation
sony had argue , through its medium government agency , that it differentiate ferdinand ’s squad to let in " # advertizement " to post about the outcome , but fedrinand ’s interpreter aver their contract bridge only tell them to drop a line " # playstationpartner " as an indicant the subject matter were advertizing .
Sony also point out the picture conspicuously feature a PlayStation - post studio apartment , and that the data format , of Mr Ferdinand being interview by a professional television gamer about the coming Champions League final exam , made it obvious it was not severally create message , but rather collaborative cognitive content create for merchandising design .
This was it also highlight that the tv hold back playstation and champions league logo on - projection screen for its continuance .
However , the ASA was not convince .
This was the consumption of the " # playstationpartner " shred was deficient as the asa did not think it a " clear-cut reference of the commercial-grade human relationship between mr ferdinand and sony " .
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This was "
dive into asa
however , the asa was not convince .
The purpose of the " # PlayStationPartner " rag was deficient as the ASA did not count it a " absolved cite of the commercial-grade family relationship between Mr Ferdinand and Sony " .
This was " [ w]e conclude that they should have been distinctly judge as advertising , and we therefore conclude that they break the code . "
as such , the advert must not seem again and any next advert should be understandably identifiable , such with a # advert ticket .
